What are reasonable KPIs for a women's health clinician?
Say the word KPI to most pelvic health clinicians and you'll see a slight flinch. It's usually read as code for "how hard are you working me," which is a fair reaction if the KPIs you've seen have mostly been about billable hours.
That's not what we mean when we talk about KPIs, and it's worth clinic owners being upfront about the difference, because the framing matters as much as the metric itself. The KPIs worth tracking in pelvic health aren't business vanity numbers. They're a proxy for whether patients are actually getting the treatment the evidence says works.
Here's what we actually track:
Rebooking %. Not as a sales target, as a clinical signal. If your rebooking rate is low, either your clinical plans aren't clearly justifying the frequency of care needed, or your team isn't confident explaining why the patient needs to come back.
Cancellation and reschedule rate. A cancellation is the obvious one - a missed appointment. A reschedule is often a quieter signal that the patient isn't sticking to the program, even if they eventually turn up at a later don’t (but many of you will know that a rescheduled apt often turns into a canceled one). High numbers on either front usually point to something in how the plan was explained, not always bad luck with a run of sick kids.
PVA (patient visit average). This is the one we think is most directly tied to evidence, not just business health. Look at the systematic reviews on physiotherapy for stress urinary incontinence. The programs that actually get people better are intensive, typically somewhere in the order of 12 to 18 visits, not two or three. If your average patient visit count is sitting well below that, it's not a business problem. It's a sign your patients probably aren't getting the dose of treatment, coaching and progressions the evidence says they need to actually resolve.
That's the thing about these three numbers together. They're not there to measure how hard your clinicians are working. They're there to tell you whether the care being delivered matches what actually gets results.
Want to know our service KPI Benchmarks specific to Women’s health? Stay tuned for next week’s blog.
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